EPISODE NOTES
Bestsellers don’t just happen on their own. What do you have to do to create one?
Talking Points
- Big ideas
- Why you need to be entranced with your big idea
- A distinct point of view
- Delivering content that serves your ideal audience
- Build your email list
- Start building an email list a year before you launch
- Write the book that your audience wants or needs, but in your voice
- Approach where they are, not where you think they should be
- Repeat with new books
Quotable Quotes
“It’s not just about your topic, it’s about who you’re serving.” –RM
“Delivering the content in advance – there’s so many advantages to that.” --JS
“It’s not like there’s one way to success. There’s certainly a formula, but the formula needs to have your essence in it.” –RM
“You kind of need to meet people where their awareness is. –JS