EPISODE NOTES
Why this is not “slimy selling,” but genuinely providing value to the people you want to serve.
The role of business development in “whale” B2B models (and how it fuels high-end consulting practices).
Using LinkedIn to discover your ideal people and leverage your interactions.
A handful of examples using in-person conferences as part of your business development plan.
The importance of prioritizing relationships and tracking your business development activity over time.