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Innovation

Monetizing

Pricing

Getting Paid To Market Yourself

A strategy for getting paid well even if your audience has small pockets.

EPISODE NOTES

A strategy for getting paid well even if your audience has small pockets.

Talking Points

  • The power of starting with the problem
  • Big pockets vs small pockets
  • Examples of paid marketing opportunities
  • What to do before you have an audience
  • How to craft a great pitch
  • How to create interest in a cold email
  • What to do on a pitch call

Quotable Quotes

  • “To increase the monetary value of your speaking gigs, have product available.”—JS
  • “It may look really simple—an e-book or a guide—but how that gets marketed, whose hands it goes into, how your name is used, matters. They’re all part of your brand.”—RM
  • “Ask yourself: how does this opportunity align with my message? How does it work for my people?”—RM
  • “If you get people to sell out, you’re in trouble”—JS
  • “Answer the question: what do you write about that serves their audience’s needs?”—RM
  • “You’ve got to do your homework or you’re a spammer. And people smell spammers a mile away” —JS
  • “If it makes you feel gross, you’re doing it wrong”—RM

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