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Business Model

Should You Build A Course?

Should you build a course? How do you get started?

EPISODE NOTES

Should you build a course? How do you get started?

Talking Points

  • Once you create a course, it’s really hard to change it later
  • Formulate a big idea and know your audience for the project
  • Writing or speaking can help you get feedback on your ideas and help you get them into shape before creating a course
  • Look into your options for where to develop the course
  • Shorter courses are easier to sell
  • You probably don’t need to communicate everything you know about a subject in one course in order for it to be useful to others
  • An outline can be a good way to get started on your course
  • Optimize for ease of recording
  • Live takes
  • Keep editing to a minimum
  • Transcripts and video players that allow people to listen at their own speeds are helpful for students
  • Self-host or use a hosting service

Quotable Quotes

“I kind of go back to this all the time and it might be just my personal bias, but I feel like writing a lot is almost a necessary precursor.” –JS

“I think maybe one of your questions should be, “where do I want to develop this course?”” –RM

“Any whiff of perfectionism can spiral out of control very quickly.” –JS

“If you’re at all a person who gets into detail, you may decide you really love doing the editing, and that may not be the highest, best use of your time.” –RM

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