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Marketing & Selling

The Path To Authority

Are you on the path to authority?

EPISODE NOTES

Are you on the path to authority?

Talking Points

  • How pricing relates to where you are on the path to authority
  • Different types of specialization
  • The line between freelancer and consultant
  • Consultant, or expert?
  • Creating and selling a process
  • Saying no and asking why more often
  • Identifying the client
  • Clarifying the end goal
  • Moving from expert or consultant to authority
  • Consulting as an authority
  • Differences in authorities in different industries
  • Behavioral habits of authorities
  • Socializing a point of view
  • Getting off the hamster wheel

Quotable Quotes

“If most of the time, you’re in your basement coding and you only talk to the client once a week, you’re not a consultant.” –JS

“On this particular line of the matrix, I think it’s about a really deep knowledge.” –RM

“It feels to me like the one-on-one consulting engagements that an authority would engage in would be less and less as their authority grew, because they could have a bigger impact doing something like a keynote presentation to 10,000 people.” –JS

“If you’re an authority with big corporates, you need to be seen.” –RM