EPISODE NOTES
Inverting the podcasting pyramid to have a faster impact on your business (and waste less time promoting in social media).
When how many listeners you have really doesn’t matter as a success metric.
Why you might conduct some interviews in person (and how to leverage your attendance at industry conferences).
When podcast hosting is a relationship builder between you and your ideal potential clients and buyers.
How you’ll get the most benefit from podcasting (hint: clearly aligning your podcast with already proven positioning is an excellent start).