Back to Podcast Listing

Marketing & Selling

When Prospecting Builds Authority

When does prospecting build authority?

EPISODE NOTES

When does prospecting build authority?

Talking Points

  • What prospecting means for an authority
  • 3 different pivots
  • When prospecting is the perfect play
  • Shifting to a different audience
  • Techniques for getting your message out
  • Being a good listener
  • Being interested in order to be interesting
  • Getting feedback that starts conversations
  • How to ask for feedback
  • How reciprocity helps build a network
  • Practicing reaching out even when you’re not at a pivot point


Quotable Quotes

“Prospecting is a natural part of what you expect to do, typically, when you start your own business.” –RM

“The skills that you use to prospect are the same no matter what the pivot point.”

“Another word for this that I hear used regularly instead of “prospecting” is “outreach”. –JS

“I think everyone’s interesting if you ask the right questions.” –JS