EPISODE NOTES
How to get clear on what your “target” wants most—and why it matters.
Why you want to answer your reader’s WIIFM (what’s in it for me) question right up front.
How to “punch above your weight” to connect with household-name-type people.
The value of being genuine and coming from a helpful place.
Crafting your pitch so that the reader can make a quick Yes/No call.