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Marketing & Selling

3 Questions to Ask Yourself in the Sales Process

What three questions should you ask yourself during the sales process?

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Systems & Organization

3 Tactics To Beat Procrastination

Why is it that certain things never make it off your to-do list, while others get done in a nanosecond?

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Business Model
Running your business

Accepting Risk (And Charging For It)

Strategies for managing professional risks and how to appropriately charge for taking on those risks in a business context

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Mindset
Systems & Organization

Addicted To Being Busy

How to swap the sometimes mindless activity that eats up hours with intentional, productive moves.

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Brand & Messaging
Running your business

Aligning Your Client Experience With Your Brand

How can you align client experience with your brand?

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Writing a book

Anatomy Of A Best Seller

What you need to do BEFORE you start writing a book.

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Interviews
Niching & Positioning

April Dunford - Obviously Awesome

Do you know how to position your product or service?

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Mindset
Running your business

Are You Feeling Lucky?

We all know that hope is not a strategy. But relying on luck doesn’t do the trick either—instead, we make the case for increasing your “luck surface area”.

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Mindset
Running your business

Are You Overdelivering?

Overdelivering—giving your clients and buyers more than they expected or contracted for—is a seemingly thoughtful and helpful practice that is anything but.

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Pricing

Are You Too Cheap To Trust?

How to confidently increase your prices if you're perceived as "too cheap"

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Mindset
Running your business

Ask Us Anything

We occasionally answer listener questions and this one was too juicy to resist: why isn’t my client making the clearly logical decision to save money?

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Running your business
Systems & Organization

Asking For Testimonials

Are you asking for testimonials as often as you should be?

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Brand & Messaging

Authenticity

Speaking truth that is consistent with who you are.

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Marketing & Selling

Authority Marketing Round-Up

The authority marketing roundup.

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Niching & Positioning

Avoiding An Expiration Date

The pros and cons of digging yourself into a niche without an expiration date—where you can keep building your reputation and client base into infinity.

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