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Audience Building

Dealing With Critics

Do critics drive us batty or do they drive us to be better? Why even uninvited criticism can serve a vital purpose (and how to deal when it doesn’t)

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Innovation
Mindset

Deciding To Be The Best In The World

What if you decided to be the absolute best in the world at what you do—how would it change your day-to-day moves?

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Mindset

Deciding Whose Voice To Listen To

How do you decide whose voice to listen to?

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Running your business

Declare Your Vision

What's your vision for your business?

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Running your business

Defining Scope

How you handle that first scope meeting (or two) with a client will drive both parties’ satisfaction for the duration of your work.

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Niching & Positioning

Defining Your Competition

How do you define your competition?

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Audience Building

Designing Your Authority Circle

What do you suppose is one of the most important factors in selling your authority? It’s the relatively small—but highly pivotal—group of people in your Authority Circle.

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Mindset
Running your business

Distraction vs. Opportunity

Ever wind up wondering what you were thinking after saying “yes” to something that turned out to be a complete distraction from your business? How to tell the difference between distraction and opportunity—BEFORE you say yes.

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Writing & Speaking

Do Authorities Have To Write?

Is it possible to become an authority without writing and publishing?

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Business Model

Do You Do Or Do You Know?

Do you DO or do you KNOW?

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Running your business

Do You Need An Exit Plan?

In the early years of your business, an exit plan may be the furthest thing from your mind. But once you are past survival mode, it’s time to start thinking about your work as a business.

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Mindset

Do You Need To Escape Your Business?

Your job isn’t to escape your business, but to wrap your genius zone activities into everything that you do

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Marketing & Selling
Niching & Positioning

Do You REALLY Have Competition?

Thinking about your competition differently to turbo-charge how you sell and market your expertise

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Mindset

Does Appearance Matter?

Does appearance matter when it comes to authority?

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Marketing & Selling

Don't Bury The Lead

Start by answering "What's in it for me?"

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