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Business Model
Interviews
Marketing & Selling

Dreaming Big with Carrie Locklyn

Designer and HGTV personality Carrie Locklyn shares insights and lessons learned from her unconventional road to authority.

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Business Model
Running your business

Dreams Of The Soloist

The soloist experience—the typical stages of success and the dreams soloists decide to go after.

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Systems & Organization

Eliminating Friction

How you can reduce, eliminate or outsource friction: those annoying tasks that aren’t furthering your vision.

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Running your business
Systems & Organization

Email Challenge 2021

One of the questions we hear over and over again: How do I grow my email list? Since that’s never a one-and-done thing, we also set up a 2021 challenge.

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Audience Building

Engaging A Community

You know that engaging the right on-line community is a good idea for your authority business—but where should you invest your efforts?

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Mindset

Engineering Confidence

What if you could engineer—piece by piece—confidence in your ability to serve clients and buyers, build your reputation and grow your business?

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Running your business
Systems & Organization

Escaping Execution

Moving from an execution role to a strategic one can be tricky, but the potential benefits are enormous...

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Marketing & Selling
Brand & Messaging

Establishing Your Point Of View

How and why to establish a POV for your brand.

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Business Model
Pricing
Running your business

Everything You Want To Know About Retainers

How to use retainers, avoid the trading time for hours trap and adopt the mindset required to shift to advisory retainers.

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Writing a book

Experimenting for Fun + Profit

How to choose your best editor

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Monetizing
Running your business

Experimenting for Fun and Profit

Experimenting isn’t a luxury when you own your own expertise business. It’s a necessity—and, spoiler alert—it’s fun.

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Mindset
Running your business

Exploring Failure

A regular listener observed that we don’t talk about failure enough—that it feels like everyone is succeeding all the time. Ain’t that the truth? Here's our response.

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Brand & Messaging

Expressing Your Brand

One of the challenges after you’ve locked and loaded your brand strategy is how to—tactically—express it. So this week we explore using stories, actions and visuals to make your work come alive for your clients.

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Mindset
Systems & Organization

Fighting The Busy-ness Monster

Running a successful expertise business is about more than being booked solid—it’s about creating the complete life you want for yourself.

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Monetizing
Running your business

Financial Checkup Time

You’ve filed and paid your last year's taxes (fist pump). So you can forget about it all until next year, right? Uh, not exactly...

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