All Shows
Finding Your (Authority) Voice
There’s a thing that happens when you find your voice. You start not only reaching your ideal audience, but connecting with them on a deeper level.
Finding Your Sweet Spot
How to find the overlap between your expertise and what your client needs so you can operate in your genius zone.
Five Ways To Specialize
Get ready to specialize!
Four Authority Engagement Models
We explore David Maister’s four models (Pharmacist, Nurse, Brain Surgeon and Psychotherapist) and explore how your marketing, branding and revenue options might look for each.
Genius Zone vs. Productivity
We argue that working in your genius zone is not about being “hyper-ultra-mega productive” but about being in a flow state.
Get Different with Mike Michalowicz
We welcome 8-time author Mike Michalowicz to talk not only about his latest book, but to open the curtain on building a book-centric authority business.
Getting Better Clients
How can you get better clients?
Getting Paid To Market Yourself
A strategy for getting paid well even if your audience has small pockets.
Getting The Best Answers
Have you ever asked a question that you really wanted answered—and got back something that wasn’t helpful (or worse, crickets)? Getting the best answers to your burning questions.
Getting Your Name Out
Strategy and tactics to promote your personal brand.
Growing Your Authority Circle
How to think about your Authority Circle and start growing it right now
Guest Highlights From 200 Episodes
To celebrate our 200th podcast episode, we pulled together some of our favorite guest clips from guests Seth Godin, Adam Davidson, Jill Konrath, Paul Jarvis, James Clear, April Dunford, Charles Green, Sarah Peck and Joe Pine.
Heck Yeah Headlines
The importance of knowing how to get your clients to shout “Heck, yeah!”
Hiring Employees Is Not The Holy Grail
We debunk the myth that the best/only way to leverage or scale your business is by hiring employees
How Do You Know When To "Kill" Something?
You have to know when to hold ‘em and know when to fold ‘em.