All Shows
Location (Mostly) Doesn't Matter
Does your location matter?
Luck vs. Skill
The roles of luck vs. skill in making the best decisions for your expertise business.
Madalyn Sklar - Building Community
Twitter expert Madalyn Sklar explains how to build a community around your big idea.
Making Better Decisions with Annie Duke
Annie Duke—former professional poker player and now decision strategist, author and speaker—joins us for a no-holds barred discussion about how to make better decisions.
Making Email Work For You
You’re using email to reach your audience, but you’re thinking maybe it’s time to step up your game—how can you harness some basic technology to grow your expertise business faster?
Making Learning on The Client’s Dime Ethical
Your client asks you for something you don’t currently know how to do. How do you respond in a way that’s fair to both parties?
Making The Leap To Consulting
What do you need to ease your leap into consulting—especially in those first couple of years?
Making Time For Marketing
Are you making enough time for marketing?
Making Your Email Newsletters Relatable with John Dick
If there’s such a thing as a perfect email newsletter, it’s “What We’re Seeing”, by Civic Science CEO John Dick. How does he do it?
Marketing Mindset
Developing a marketing mindset is one way to reliably scale an expertise business—and it’s actually easier than you might think.
Marketing Productively
You know you have to market your business, but how do you do it productively?
Marketing vs. Selling
Moving smoothly from marketing to selling means mastering consultative style selling, i.e. professional, helpful, non-sleazy selling.
Monetizing Your Positioning
How to monetize your positioning (and what to do if your revenue model isn't working)
Moving From Execution To Strategy
Are you ready to move from execution to strategy?
Naming Your Big Idea
How to name your big idea—why it’s worth your time to do it, an approach to dig for yours and how to articulate it to your ideal audience: