All Shows
Niching Down
It's counterintuitive but true: focusing on a narrow market segment is great for business.
Niching Into Specific vs. Small Targets
Why (and ultimately how) you want to get specific in your niche vs. thinking “small”
Offending People
Using your marketing to filter out bad fit clients and customers.
Overcoming Set Points and Plateaus
Are you hitting a set point or plateau in your authority business—the kind where you just can’t seem to get past a certain revenue number?
Packaging Your Expertise (aka Put It In A Box)
The benefits of packaging up your expertise in novel ways.
Packaging Your Expertise Differently
How to package your expertise differently to juice your revenue or move further upstream.
Passion Is A Story
One episode of “The Passion Economy” wasn’t enough to cover the literally dozens of gems in Adam Davidson’s best selling book. So this week, we pull out a few of his “New Rules for Thriving in the Twenty-First Century” and unpack how you might use them in your authority business:
Patterns Of Authority
Thanks to a social media shout-out from a super fan of the show, we dig deeper into his favorite episode and explore the patterns that power your move from freelancer to expert to authority.
Paul Jarvis - Company of One
Today’s Guest is Paul Jarvis, designer, consultant, and author.
Perspective Meets Mindset
A deeper dive into how both your mindset and perspectives play out in your business.
Pivoting After A Layoff
Beginners Alert: This is a special episode designed for the over 100,000 people who lost their jobs in the recent wave of corporate layoffs.
Planning Your Bets For Next Year
Have you made your business bets for next year? How to make your best...
Positioning + Pricing = Profits
How positioning plus pricing equals profits.
Positioning For Soloists
Are you in the best position as a soloist?
Positioning In 5 Words
Can you state your positioning in five words?