All Shows
Positioning vs. Branding
Do you know the difference between branding and positioning?
Positioning: The Numbers
Have you captured your ideal positioning? If not, you might have a numbers problem...
Practical Leverage
What are some practical examples of leverage?
Predictions for 2022
Which trends affecting our authority businesses will start, intensify or peter out in 2022?
Predictions for 2023
Yep, it’s that time again: where pundits everywhere take their best shot at calling their predictions for the next year. And then there’s us…
Productivity vs. Creativity For Soloists
There is a yin and yang between productivity and creativity—how soloists can find the right balance
Productized Services
Making a productized service work for your business
Profit Matters
Of course profits matter. But what isn’t always obvious is what they enable you to do—as in their relationship to the impact you’re able to make with your work.
Profit With Purpose
Running your business while trying to make a difference in the world means finding the right balance—for you—between profit and purpose.
Raising Your Rates
Are you ready to raise your rates?
Ramona Russell - How To Get More Media Attention
Publicity advice (and war stories) from PR strategist Ramona Russell.
Re-Evaluating Leverage
How do you know when you cross the line from leverage saving you money to costing you money?
Reaching Soloist Nirvana: Exploring The Five Mindsets for Success
Reaching soloist nirvana: the five mindsets that soloists can master to build their dream business
Redesigning Your Website
How to decide what your website for and how much should you spend on it.
Relationships Rule The World
Relationships are key to being in an authority business.