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Innovation
Running your business

Riding The AI Wave

We make the case for giving AI a try right now

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Marketing & Selling

Sales Meeting = Sample Engagement

This episode started with a tweet from a fan to riff on this quote: “view the sale as a sample of the engagement to follow”. You know we can’t resist a good riff…

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Marketing & Selling

Sales Pages 101

How to build your own, high-performing (maybe even evergreen) sales pages

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Brand & Messaging
Interviews

Seeing Differently with Kristin Smedley

So what happens when the big plans you make don’t—and can’t—happen the way you imagined? That’s what Kristin Smedley, author of “Thriving Blind” and the mother of two sons, faced when learning they were blind at four months old.

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Marketing & Selling

Selling At The Intersection

Positioning yourself smack dab in your sweet spot--the intersection of your talents and passions with a proven market of people ready to buy--is a game changer.

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Marketing & Selling

Selling Confidence

Do you know how to sell confidence?

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Innovation

Selling More: Optimizing For Conversations

It's the most wonderful time of the year to initiate conversations with your network

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Marketing & Selling
Brand & Messaging

Selling Results

How to think about selling results (with more than a few illustrative stories).

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Marketing & Selling

Selling Transformation

At some point in our career arc, we tend to focus more on delivering transformations and less on performing execution-style tasks. But selling client transformations—the outcomes of our work vs. the inputs—is a different beast.

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Brand & Messaging
Interviews
Writing a book

Seth Godin - The Generosity of Authority

Seth Godin joins us to explain the generosity of authority.

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Systems & Organization

Setting Up Your Ecosystem

What’s the best way to set-up a supportive technical ecosystem—website, email, podcast, billing, etc.?

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Running your business

Setting Your Own Agenda

How to channel the freedom mindset of a business owner vs. assuming you must fill every client request.

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Marketing & Selling

Should You Be A Thought Leader?

What does it take to become a true thought leader?

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Business Model

Should You Build A Course?

Should you build a course? How do you get started?

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Writing & Speaking

Should You Start A Podcast?

Is podcasting the right path for you?

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