All Shows
Taking Risks
How to think about risk and make decisions that are aligned with your risk tolerance and where you want to go.
Testing With A Tweet
Is it a good idea to use tweets for testing?
The 100-Day Sprint
How to re-engage your clients and prospects who have gone dark (and meet some new ones)
The 5 Things That Happen Right After You Specialize with David C. Baker
NOTE: Rochelle and I (Jonathan) couldn't record last week. Rather than give you nothing (or a TBOA repeat) to listen to, I decided to dig through the Ditching Hourly archives and find an episode that long time fans of TBOA would be sure to enjoy.
The 80/20 Rule
The 80/20 rule says that you’ll get roughly 80% of your results from 20% of your efforts.
The Anti-Vanity Metric
The one metric absolutely devoid of vanity (unlike say downloads and subscriber counts) that will tell you how your business is doing.
The Art of Gathering by Priya Parker
Hosting a truly meaningful gathering—for work or pleasure—feels like an art form that only a special few can pull off. But Priya Parker’s The Art of Gathering: How We Meet and Why it Matters, teaches us how to ensure our gatherings are memorable for all the right reasons.
The Authority Code
Seth Godin joins us to explain the generosity of authority.
The Authority Mindset
Do you know how to develop an authority mindset?
The Benefits Of Focus
The benefits of focus—and how to multiply your opportunities to be strategically focused.
The Big Idea
Structuring your business around a big idea
The Books That Changed Us
Rochelle interviews Jonathan about his recent experiment with Amazon
The Care And Feeding Of Your Authority Business
What's required for the ongoing care and feeding of your authority business (think clients, selling, marketing, admin + financial)
The Dark Side Of Referrals
It’s not unusual for experts to decide that they need to grow their referral base. But there’s a dark side to relying on referrals for business development...
The Difference Between Freelancers and Business Owners
What is the key difference between freelancers and business owners?