All Shows
Using Power To Build Your Authority
The forms of power you hold as a consultant—and how to use them for good.
Using Today’s Profits For Tomorrow’s Legacy with Erica Goode
Expert Erica Goode, CPA, shares her perspective on handling money in your expertise business.
Validating Your Idea
Which ideas you should validate, which you shouldn't, and how to do it if you're going to.
What (Not) To Talk About
What to talk or NOT talk about with your audience
What Are The Odds Of Success As An Authority?
This question popped up in a slack channel, generating some spirited discussion: What are the odds of success as an authority?
What Kind Of Growth Do You Want?
There are lots of ways to measure growth.
What To Do When The Rules Change
What to do when it looks like the "rules" of the game you've been successfully playing have changed.
What To Do When You Screw Up
What to do when you screw up.
What You Think You're Selling Ain't What Your Clients Are Buying
There's probably a difference between what YOU think you do and what YOUR CLIENTS think you do.
What's The Best Home For Your Content?
What is the best home for your content?
When Clients Aren’t Spending
What do you do when a sudden event makes your clients stop spending?
When It’s Time To Un-Stick Yourself
There are good ruts—and there are bad ruts. And sometimes we just need to un-stick ourselves from business-as-usual and do something different.
When Prospecting Builds Authority
When does prospecting build authority?
When To Negotiate
Should you negotiate—and how? Which items are fair game? We dive into those thorny questions around negotiating with clients.
When To Say Yes (Or No)
Do you know when to say yes – or no?