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Systems & Organization

When To System-atize

When does it make sense to create systems in your authority business and which things should you automate?

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Running your business

When YOU Are The Client

You already know how it feels to be on the service-providing end of a client relationship. But what about when the tables are turned and YOU become the client?

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Writing a book

When Your Book Is Last

A series of juicy listener questions on publishing a first book sparked this episode

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Niching & Positioning

When Your Niche Turns Into A Rut

What can you do when your niche turns into a rut?

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Mindset

When Your Partner Is Not On The Same Page

If you have a partner—in life or in business—it’s only a matter of time before you’ll have a conflict over something. The question is: how will you resolve it?

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Mindset
Running your business

When to Invest in Your Business

Are you being frugal or are you afraid?

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Running your business

Who You Need On Your Team

Who do you need on your team?

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Business Model

Why Become An Authority?

Why would you want to become an authority?

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Writing a book

Why Editing = Thinking

What if—as our last guest Mike Michalowicz suggested—your book should be last?

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Niching & Positioning

Why Specialists Rule

Why should you specialize?

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Marketing & Selling

Why We Still Need To Sell

There’s more to authority than even brilliant content—and it’s what some consider a dirty word: selling.

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Business Model
Monetizing

Why Wouldn’t You Hire Help?

Some clients decide to DIY instead of hiring you/buying your solution. Why?

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Mindset

Why You Don’t Have Imposter Syndrome

It's too easy to use the imposter syndrome label to keep us from doing—and sharing—the deep work that matters. The case for rethinking imposter syndrome...

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Marketing & Selling
Writing & Speaking

Why You Need A Content Inventory

Finding the threads in your own material.

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Innovation
Systems & Organization

Why You Want To Create First

Why creating before consuming is so powerful—and how to create the systems and outlets that prime you to create what you need for your business

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